Brand values

Coca-Cola is a soft drink sold in stores, restaurants, and vending machines throughout the world. It is often referred to simply as Coke. 'Coca-Cola' as a brand symbolizes happy families as Coke is usually used for family events (parties, Christmas and birthdays etc..)

Coca-Cola aspire to inspire moments of optimism - through their brands and actions

Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. It is one of the world's largest suppliers of athletic shoes, apparel and a major manufacturer of sports equipment. To an extent Nike is associated with self-importance and pride, as well as art, culture and history.

Unleashing innovation to embed sustainability into their approaches to produce and manufacture.

Hollister is a clothing industry that is trying to encourage the American lifestyle. Hollister also tries to create there brand image by the employees (all physically attractive and built) and the unique structure of there stores creating urban and unique atmosphere appealing mostly to teenagers/young adults who are trying to be unique or physically attractive. The lines of appeal expressed in Hollister is  'beautiful woman' suggesting to young male adults that there products would help them get the girl, and to young females suggesting that they would be more appealing to men.

The brand value for Hollister is creating a desirable lifestyle which allows youngsters  to be trendy.

Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Apple is the worlds second largest information technology company, by revenue after Samsung Electronics, and the worlds second-largest mobile phone maker after Samsung. 

Apple aims to provide the best products, and surprise people with innovative new ideas.

Apples brand value is to allow communication and aspiration.

Krispy Kreme Doughnuts, Inc. is an American global doughnut company and coffeehouse chain. Their doughnuts and coffee have been created to compliment each other perfectly. They attract and augment their brand value in a different way. They do this by selling their products in various food stores, as well as their own. This means that they will have double amount of customers. Their brand value is Krispy Kreme’s iconic sweet treats are now distributed globally, bringing delectable doughnuts into homes and offices worldwide. This shows that their lines of appeal are happy families as everyone wants to belong. Also, rich luxurious lifestyles as they are fairly expensive.