The hypodermic needle model is a model of communications suggesting that an intended message is directly received and accepted by the receiver.
The article describes how playing video games increases aggressive behaviour, in further detail it indicates how to media are successful in influencing their audience through products (such as video games). The article states how "previous studies have revealed a single violent gaming session can increase short-term aggression", this is evidence that video games can prompt users to become more aggressive and short-tempered.
Find another online article/academic study that challenges the belief that violent video games are harmful. Provide the link and summarise its key points.
What's your view on this debate?
What's your view on this debate?
This article suggest that playing video games may improve "learning, health and social skills," as well as strengthen a range of cognitive abilities including problem solving, reasoning, memory and perception, It also states that violent video games enhance a player's capacity to think about objects in three dimensions.
The media over exaggerate how video games can be dangerous. Video games are created for entertainment and fun purposes.However in some cases video games can lead to very dangerous situations, most of the population play video games and not everyone experiences these dangerous situations. It could be argued that the people who experience these situations are usually depressed.
How can you link this feature to the two-step flow model?
Jamal Edwards is the owner of SBTV, a broadcasting company that makes videos - typically music videos featuring rap and pop music stars - and puts them up on YouTube. He has over a million hits and this makes him appear as an 'opinion leader' - who influences the youth of today as they can relate to him and his content he promotes.
YouTubers
- Zoella
- Fleur de force
- Joey graceffa
- Lily pebbles
- Marcus Butler
- Zoella -Zoella YouTube
Zoella is a popular vlogger who is well-known for posting tutorials on hair, skincare and make-up. This influences the younger teens, such as teenage girls who are interested in fashion and beauty. She has been widely recognised and have over a million hits, automatically this prompts girls to check out her posts.
- Fleur De Force - Fleur DeForce YouTube
Fleur is also a fashion and beauty vlogger. Fleur is sophisticated in her tutorials and also influences the younger generation.
- Joey graceffa https://www.youtube.com/user/JoeyGraceffa
Joey graceffa is also a very well know vlogger who is a Streamy Award-winning actor, top Internet personality, and two-time Amazing Race contestant with approximately 4 million YouTube subscribers.
- Lily pebbles https://www.youtube.com/user/WhatIHeartToday
Lily is a popular vlogger like zoella and Fleur who is well-known for posting tutorials on hair, skincare and make-up. This influences the younger teens, such as teenage girls who are interested in fashion and beauty.
- Marcus Butler- https://www.youtube.com/user/MarcusButlerTV
Marcus is is a British internet personality and vlogger, he posts videos similar to Joey Graceffa.
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