1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) and say why.
SB.TV is the UK's leading online youth broadcaster covering all angles in and out of the music scene. With millions of views in the past month SB.TV is the leader in its field of new media broadcasters, an online lifestyle channel attracting a global audience.Broadcasting exclusively on the internet, the number of views and subscriptions are continuing to rise. The target audience for this would be young people who are in their teens. The demographics for this would be C/D.
The start of the clip shows one of the actors from the 'Ill Manors' movie trying to secretly get an interview with Plan B. This would appeal to the target audience by portraying people who are trying to be adventurous and sort of breaking the rules. The interview is informal and uses some inappropriate language (such as swearing) which would also attract the target audience.
3) How is Plan B (the brand) represented in this text?
Plan B is presented as very hard-working and determined as he's aiming to get the best footage together as possible in his final result for his first movie 'ill manors'. He states in the interview how he sleeps with his shoes on which proves how hard he is actually working to get this film to be as perfect as possible. In addition, Plan B is seen as laid-back and relaxed as well as serious because he will not stop working until he is completely satisfied that he's working at his best ability.
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