Learner response

Q1)  What is the BBC hoping to achieve by including behind the scenes footage?
The BBC was hoping to achieve a positive brand image, so that the BBC has a better reputation. The BBC are presented as a good and friendly brand. There are many close-ups of the penguins to illustrate how an emotional connection is formed with the audience because there are fascinated, this amuses the viewer 

Q2) How are editing and sound used in the sequence to structure the narrative
There is an initial equilibrium when David Attenborough says "whatever the crew tries" there are shots of difficulties such as the crew taking risks by diving into freezing cold water to get the perfect shot for their show. Then there is a disequilibrium with eerie music and David Attenborough says "only a small hole of lifeline to the surface". Then the climax where the penguins come out of the water and there is diagetic movement and sounds with magical music and a voice over of David Attenborough saying "this is Antarctica at its most enchanting". The penguins are all shown in slow motion which shows how dramatic they are trying to make the scene look.

Q3) How is the crew represented in the sequence?
The crew is represented as heroic as they are taking risks by working against all odds and "scuba diving in the coldest waters of the planet" which is dangerous but they are willing to do anything to be seen as a dedicated crew. 

Q4) Does the programme 'inform, educate and entertain' its audience?
The programme educated the audience with the use of technology, and the ability to film in such extreme environments. The programme is used as a good entertainment through the humorous element. The dialogue used from the voice over is not typical for such a programme and it uses more sarcasm which entertains the viewers as they are trying to make it fun and more enjoyable for them to watch, mostly when the voice over of David Attenborough says "spectacular belly flop" creating a humorous atmosphere for the audience.