Brand values

Coca-Cola is a soft drink sold in stores, restaurants, and vending machines throughout the world. It is often referred to simply as Coke. 'Coca-Cola' as a brand symbolizes happy families as Coke is usually used for family events (parties, Christmas and birthdays etc..)

Coca-Cola aspire to inspire moments of optimism - through their brands and actions

Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. It is one of the world's largest suppliers of athletic shoes, apparel and a major manufacturer of sports equipment. To an extent Nike is associated with self-importance and pride, as well as art, culture and history.

Unleashing innovation to embed sustainability into their approaches to produce and manufacture.

Hollister is a clothing industry that is trying to encourage the American lifestyle. Hollister also tries to create there brand image by the employees (all physically attractive and built) and the unique structure of there stores creating urban and unique atmosphere appealing mostly to teenagers/young adults who are trying to be unique or physically attractive. The lines of appeal expressed in Hollister is  'beautiful woman' suggesting to young male adults that there products would help them get the girl, and to young females suggesting that they would be more appealing to men.

The brand value for Hollister is creating a desirable lifestyle which allows youngsters  to be trendy.

Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Apple is the worlds second largest information technology company, by revenue after Samsung Electronics, and the worlds second-largest mobile phone maker after Samsung. 

Apple aims to provide the best products, and surprise people with innovative new ideas.

Apples brand value is to allow communication and aspiration.

Krispy Kreme Doughnuts, Inc. is an American global doughnut company and coffeehouse chain. Their doughnuts and coffee have been created to compliment each other perfectly. They attract and augment their brand value in a different way. They do this by selling their products in various food stores, as well as their own. This means that they will have double amount of customers. Their brand value is Krispy Kreme’s iconic sweet treats are now distributed globally, bringing delectable doughnuts into homes and offices worldwide. This shows that their lines of appeal are happy families as everyone wants to belong. Also, rich luxurious lifestyles as they are fairly expensive.

Blog feedback and learner response

WWW: Some very good posts - your film poster analysis is comprehensive and your sound presentation was spot on.

EBI: Your lighting stills analysis is incomplete - there were more images that needed analysing. You also need to write in full paragraphs rather than bullet points when you analyse on your blog. It's a vital habit to get into as the year goes on. You also need to get into the habit of highlighting your use of media language in every post - it's a crucial skill and in every mark scheme for A Level media.

LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

My strongest piece of work so far is my film poster analysis and my Gucci advert analysis as I tried to add as much detail and media language as I could. My weakest piece of work would be my lighting analysis as I didn't complete the task, and I used bullet points instead of writing in full paragraphs. For the rest of this course I will focus on better analysis, writing detailed paragraphs, and highlighting key media language, I will also try to avoid writing in bullet points.

ITV1 TV show: Had enough

ITV's Brand New television show that airs around The beggining of october and the beginning of November (To create that spooky Halloween game show feeling)!

Name:
Had Enough?
Location:In a warehouse, a forest and an abandoned police prison in the U.K / France.
Narrative:12 Celebs and well known entrepreneurs go in to a random prison and try to survive 21 nights in a abandoned prison. Will they survive? Ofcourse, but how is the question.


Scheduling:The program will air at around 7.30pm - 8.30pm. This is because not only is it after Emmerdale (one of ITV's most known television shows) it is also in the prime time spot where all the family can watch it together as a family and will not have to replay it at another time because the children are asleep or the parents are cooking. Not only this, it is the perfect time to air it because people usually go trickle treating at around 8.30pm - 10pm. (It will also do a rerun of the programs on ITV 1+HD after the program is done.


Institution / Target audience / demographic:The show will have a wide range of celebrities and guests from the ages from 18 - 40. The celebrities will range from boy bands to News presenters and movie stars to millionaires. Because of this it will not only attract people that are in their teenage years but also people that are much older and younger than that. Our target age range is people from 10 - 49. This is because young people really like to watch things that spook them out and the older generation likes to watch things that give them a challenge. Things such as game shows. This will not only target people from the low side of the demographic but people from the higher side as well - people from the ABC1 demographic. The game show is a mixture of Low brow and high brow entertainment because it is a game show but it is also a show that tests your general knowledge.


Representation:The representation will represent the wide range of celebrities as "airheads" most people think that you need a pretty face and a good figure to be a celebrities or rich or famous so this gameshow will put this to the test. To go of topic slightly, the gameshow will attract people that don't like watching celebrities on T.V because it gives the celebs a challenge and makes them look stupid. This gives the audience a sense of satisfaction.


Ideology:the idea of it is to mostly entertain but to also educate the audience with random facts and general knowledge information they didn't know.

Cinematography

Camera shots:

• Wide shot/ establishing shot - establishes the setting
• Long shot - you can see from head to toe
• Medium shot- from the waist up
• Medium close-up - from the shoulders up
• Close-up - a shot of the whole face
• Extreme close -up - shows the features of the face clearly e.g. eyes show emotion
• Over-the-shoulder shot - is a shot that shows the shoulder with a little exposure to the background

Camera angles:

• High angle - birds eye view shows the camera looking down on the subject. This has the effect of diminishing the subject, making them appear less powerful, less significant or even submissive.

• Low angle - This shows the subject from below, giving them the impression of being more powerful or dominant. 

Camera movement:

Panning is where the camera moves slowly on its axis from side to side.

Tilt is where the camera moves up and done on its axis.

A crane shot is where the camera moves around at a distance about ground level (on a crane).

A tracking shot is where the camera follows the action along tracks laid for the purpose.

A steadicam sequence is filmed with a camera attached to a shoulder frame that’s strapped to a camera operator. This makes possible extended shots following characters or action.

Institution facts

BBC:

• Terrestrial
• Largest broadcasting service
• Broadcast in over 200 countries 

Dream works:

• Founded in 1994
• Partnered with paramount in previous years
• Steven Spielberg founded it  

Twitter

• Social media platform 
• 20 million fake users
• Had a different logo when it was first available

Disney -

• founded in 1923

• theme park called 'disneyland'

• based in hollywood

Film 4 -

• channel 4's second channel
• previews loads of well-known films such as Titanic
• produces many films e.g. East is east

ITV -

• created in 1995
• 2008 itv player app launched
• based in the uk

Institution feedback

Grade- C

WWW- presented clearly

           - Interactive with class
           - presented clearly
           - covered the topic of synergy well

EBI- Needed more background info
      - longer presentation
     

Film 4 presentation

film 4 

Lighting

 

• There is low key lighting created in this image as there is more shadow than light shining on the character
• In this image the light is coming from behind the character creating more of a shadow in the rest of the image, which means there is an element of back-lighting
• The lighting creates a mysterious feel, as the light isn't directly shining on the character however the lighting from behind illustrates she is an important character

• There is low-key lighting created in this image as there is only light shining on her face from above, whereas the rest of the image is all dark.
•  There is back lighting used for this image 
• The lighting creates a mellow feel to the image as the lighting on her face is soft .

There is high key lighting used in this image as it looks like filler lights were used; there are some shadows created by his facial structure and features, but the contrast between light and dark is much less pronounce.

There is key lighting used in this image

The lighting makes him look like the centre of attention, however the shadows create a different look, as if he is supposed to be portrayed as scary.

• There is low key lighting used in this image as there is more shadow than light in this image
• There is top lighting used in this image
• The lighting is coming from above which created shadow in the rest of the image, this makes the character look mysterious.

• High key lighting is used in this image as there is more light than shadow, even though the shadows are very dark and visible.
• There is key lighting used in this image, as it looks like the light is shining directly on her