The basics
1) What is the name of the film, the director and notable stars?
The name of the film is Skyfall and is directed by Sam Mendes, the main stars in the film are Daniel craig, Judi Dench, Bérénice Marlohe, Javier Bardem and Naomi Harris
2) When was it released?
The film was released on the 23rd of October 2012 in London
3) What genre is the film? What are the generic conventions that tell you the film belongs to this genre?
The film is a crime fiction, thriller, spy film and adventure film
4) What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes?
On IMBD the film was given a rate of 7.8 out of 10.
Broadcast
1) Write a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies.
The skyfall trailer is full of action and drama, as it is part of a very well known action based franchise 'James Bond'. The trailer starts with the main protagonist being shot, which immediately draws in the audience as they would want to know what happens next. The film is set in many different countries and locations, however the main location is London as most of the characters have british accents, and flags of the UK are shown in one scene. Considering there is a lot of action in the film, this may have more of a larger male audience, however there is some romance shown in the trailer which may attract the females.
2) Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.
This red carpet interview helps promote the film as the main stars talk about why they think the movie is successful and they describe their characters, and how they tried to deliver all the best things in the film.
This is an advert of an aston martin, however this is also promoting skyfall as the James Bond of the film, Daniel Craig is driving the car with the Skyflall theme song in the background, which almost makes this advert all about skyfall.
This interview included most of the main characters, and it promotes the film as the cast is revealing secrets and saying what they think are the best parts of the film, and how they think this is the best possible way they could have made the film.
3) Does the broadcast promotion use stars to create interest in the film?
Yes, the broadcast promotion does use starts to create interest in the film, as the audience gets a fondness of the character and they talk about all the things they loved about the film, and what their characters are like. The stars let the audience know a few things about the film before they see it, which encourages the audience to want to watch it even more.
1) Read at least THREE reviews of the film and provide a quote from each one.
Empire: ' 50 years old, still going strong'
The guardian: 'Despite the title, he is a hero who just keeps on defying gravity.'
Telegraph: 'For better or worse we live in the age of the superhero, and so Mendes’s film is less hardboiled spy saga than blistering comic-book escapade.'
2) Find examples of print promotion (e.g. film poster, billboard adverts etc.) on Google images and post them to your blog along with an explanation of how these promote the film.
These posters are all very similar, as they all almost black and white, which may seem dull, but for a film like this, which is part of the James Bond franchise, these seem perfect as they have that mysterious feel which James Bond has as a character, and this helps them promote the film in the best way.
3) Choose ONE print advert and write a textual analysis of what it communicates to the audience.
This film poster is black and white, which may seem dull, but for a film like this, which is part of the James Bond franchise, these seem perfect as they have that mysterious feel which James Bond has as a character. The character are all lined in a position where it may show their order of importance in the film, and they are in front of the famous '007' which is almost shaped like a gun, which creates that action feel for the audience. Their isn't much text on this poster, which highlights the stars of the film more.
The film belong to the franchise James Bond, so it is linked to all the previous bond films, the brand is very well known around the world, as most people know what '007' refers to. The brand does remind me of the Aston Martin cars, as Daniel Craig did an Advert as James Bond for those cars.
E-media
1) Research the film’s presence on social media: Twitter, Facebook, Instagram etc. How does the film’s social media presence help promote the film?
As this is a blockbuster film, social media sights such as Twitter, facebook and Instagram, will have promotional trailers or posters of the film, behind the scenes footage, interviews as millions of people use social networking sights, and they are good ways of promoting films. Celebrities also tweet or Instagram things about the film to engage more of an audience.
2) Analyse the official website for the film. How does it use the film’s brand? What examples of synergy can you find with the other platforms?
The website includes awards, about the film, the gallery, videos, extras, downloads and partners. These are all ways in which the film can be promoted. There is also adverts for the soundtrack on i tunes, which is another good promotional method for the film.
4) Can you find any examples of the two-step flow theory online – did celebrities or journalists tweet or post about the film in order to promote it to their followers?
Audience
1) Who is the target audience for this film? Demographics and psychographics.
Considering there is a lot of action in the film, this may have more of a larger male audience, however there is some romance shown in the trailer which may attract the females. This would attract ages 16-40+ and the demographics would be B/C1/C2/D/E. This would attract main streamers as they like to catch up on whatevers new, so they would definitely watch Skyfall.
2)What audience pleasures does the film provide? Think about the BFI lecture on audience pleasures in British film.
3)What similar films would the target audience enjoy? Justify your suggestions.
The target audience may enjoy action films, such as the previous James Bond Franchise, and film such as Die hard, The bourne identity. Also superhero films such as superman, batman and spider man.
Institution
1) Which film studio produced the film? What other films have they produced? Do they have a track record with this kind of film and this target audience?
The film was produced by EON productions, a British film production company known for producing the James Bond film series. The company is based in London's Piccadilly and also operates from Pinewood Studios in the United Kingdom. They haven't produced any other films other than all the previous Bond movies, so they have a track record for the James Bond audience.
2) Which company distributed the film in the UK? What other films have they distributed?
This was distributed by columbia pictures
3) Do they have a track record with this kind of film and this target audience?
They do have a track record of releasing previous Bond films, and other action movies similar to this
4)What was the budget for the film?
The budget for the film was $200 million
5) How successful was the film financially? Why do you think this was?
The film was financially successful bond film as it topped $1 billion in the box office. I think the film was successful as it had high production values and it is a big budget movie.
6) Was this film more successful in the UK or worldwide/USA? Why do you think this is?
The film was more successful in the UK as it was released here before it was released in the US. The cast in this is also mostly all British
7) What certificate was the film given (12A, 18 etc.)? What was the reason for this certificate? Is the certification important for this film in terms of targeting its audience? Why?
The film was given a 12A certificate
Representation
1) What representations of people, places or groups can be found in this film?
People are seen as British, as the cast members are of the same nationality. The film has a change in location in different scenes, so it is not all based in England, this may attract a larger audience, as they may be familiar to the other locations.
2) What representation of ‘Britishness’ does the film contain?
Most of the character in the film are British in this film and it is filmed in London
3) How does the representation of Britain differ to Ill Manors?
Ill Manors is about the ghetto side of London whereas Britain as a whole is seen as a sophisticated place, due to having a queen and many laws etc.
Case study comparison
James Bond is differs from Ill Manors and A Field in England as it is a high budget movie, and is also a franchise which is known world wide as 'James Bond'. Ill Manors and A Field in England have a much lower-budget and the actors aren't very well known as in Skyfall their are blockbuster stars who have won awards, although Ill Manors has a small shot of Plan B at the end. Ill Manors and Skyfall are similar as they have music videos to their soundtrack. Skyfall has grammy- winner Adele singing the soundtrack and Ill Manors has British artist and Plan B singing the soundtrack. Ill Manors has a trailer, as well as Skyfall. A feild in England is completely different as it was released in multiple platforms on the same day.
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E-media
1) Research the film’s presence on social media: Twitter, Facebook, Instagram etc. How does the film’s social media presence help promote the film?
As this is a blockbuster film, social media sights such as Twitter, facebook and Instagram, will have promotional trailers or posters of the film, behind the scenes footage, interviews as millions of people use social networking sights, and they are good ways of promoting films. Celebrities also tweet or Instagram things about the film to engage more of an audience.
2) Analyse the official website for the film. How does it use the film’s brand? What examples of synergy can you find with the other platforms?
The website includes awards, about the film, the gallery, videos, extras, downloads and partners. These are all ways in which the film can be promoted. There is also adverts for the soundtrack on i tunes, which is another good promotional method for the film.
4) Can you find any examples of the two-step flow theory online – did celebrities or journalists tweet or post about the film in order to promote it to their followers?
Audience
1) Who is the target audience for this film? Demographics and psychographics.
Considering there is a lot of action in the film, this may have more of a larger male audience, however there is some romance shown in the trailer which may attract the females. This would attract ages 16-40+ and the demographics would be B/C1/C2/D/E. This would attract main streamers as they like to catch up on whatevers new, so they would definitely watch Skyfall.
2)What audience pleasures does the film provide? Think about the BFI lecture on audience pleasures in British film.
3)What similar films would the target audience enjoy? Justify your suggestions.
The target audience may enjoy action films, such as the previous James Bond Franchise, and film such as Die hard, The bourne identity. Also superhero films such as superman, batman and spider man.
Institution
1) Which film studio produced the film? What other films have they produced? Do they have a track record with this kind of film and this target audience?
The film was produced by EON productions, a British film production company known for producing the James Bond film series. The company is based in London's Piccadilly and also operates from Pinewood Studios in the United Kingdom. They haven't produced any other films other than all the previous Bond movies, so they have a track record for the James Bond audience.
2) Which company distributed the film in the UK? What other films have they distributed?
This was distributed by columbia pictures
3) Do they have a track record with this kind of film and this target audience?
They do have a track record of releasing previous Bond films, and other action movies similar to this
4)What was the budget for the film?
The budget for the film was $200 million
5) How successful was the film financially? Why do you think this was?
The film was financially successful bond film as it topped $1 billion in the box office. I think the film was successful as it had high production values and it is a big budget movie.
6) Was this film more successful in the UK or worldwide/USA? Why do you think this is?
The film was more successful in the UK as it was released here before it was released in the US. The cast in this is also mostly all British
7) What certificate was the film given (12A, 18 etc.)? What was the reason for this certificate? Is the certification important for this film in terms of targeting its audience? Why?
The film was given a 12A certificate
Representation
1) What representations of people, places or groups can be found in this film?
People are seen as British, as the cast members are of the same nationality. The film has a change in location in different scenes, so it is not all based in England, this may attract a larger audience, as they may be familiar to the other locations.
Most of the character in the film are British in this film and it is filmed in London
3) How does the representation of Britain differ to Ill Manors?
Ill Manors is about the ghetto side of London whereas Britain as a whole is seen as a sophisticated place, due to having a queen and many laws etc.
Case study comparison
James Bond is differs from Ill Manors and A Field in England as it is a high budget movie, and is also a franchise which is known world wide as 'James Bond'. Ill Manors and A Field in England have a much lower-budget and the actors aren't very well known as in Skyfall their are blockbuster stars who have won awards, although Ill Manors has a small shot of Plan B at the end. Ill Manors and Skyfall are similar as they have music videos to their soundtrack. Skyfall has grammy- winner Adele singing the soundtrack and Ill Manors has British artist and Plan B singing the soundtrack. Ill Manors has a trailer, as well as Skyfall. A feild in England is completely different as it was released in multiple platforms on the same day.
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