This is an advertisement for a Gucci perfume, the actress Blake Lively is featured in this poster and looks very glamorous and seductive as she looks like a femme fetal out of film noir ; her reflection makes her look sleek and shows a desire, eagerness which could be for the perfume. This could connote that this product is aimed at females who like to dress well and be glamorous or females who want to impress someone. The Gucci signature adds an elegant touch to the poster, and shows off that this is a designer fragrance.
The whole image is very glamorous, and the phrase 'premiere' underneath the Gucci signature could connote this is also aimed at the rich, as a product that is a product has been released and sold for a limited time so this would usually be more expensive.
The dominant reading for this advertisement is that the creator would want this product to look different and stand out from other products as the poster is very glamorous and it looks good.
The opposition reading would be for customers to think this is the same old Gucci product or it is too expensive for an ordinary person.
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