Wednesday 4 March 2015

Ill manors: E media homework


  1. How many 'likes' has the Ill Manors film page had? 31, 588 likes 
  2. What is the top of the page promoting? The top page is promoting the film with showing the dvd and blueray disk, aswell as saying you can download the film on  demand. 
  3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience




Ill Manors Twitter feed
Twitter allows the brand to be promoted to all those who followed. When fans retweet the brand's tweets, more people will be informed about Ill Manors which is very helpful for promotions.
  • What hashtags are used on the Ill Manors Twitter feed?
#iLLManors, #PlayingWithFire,#BenDrew, #PlanB
  • Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
Plan B, Ed Skrein and Riz Ahmed promote the film due to their high involvement in it (director and actors)
  • How has the Ill Manors Twitter feed used pictures to help promote the film?
Pictures of people buying the DVD and people waiting in places such as HMV to meet the actors and director are used in twitter to help promote the film as it shows the rising popularity of the film which would further attract more fans.
  • Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
The Tag London campaign helps target the right audience for the film as it shows the opinions projected in iconic places in London which will surely attract the attention of the right target audience as it is shocking to see graffiti on these iconic places.
  • How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.
Similarly to Facebook, all activities with relevance to Ill Manors was posted on the page but in addition to this, fans reactions and opinions are held with greater importance on the twitter page in comparison to the facebook page.

YouTube - planbuk channel
planbuk uploads many relevant clips to promote Ill Manors, especially by uploading behind the scenes footage which would not be shown in the cinema.
  • Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
During the TEDx talk, Plan B displayed his music video from his you tube channel. Both the TEDX talk and the music video promotes the film as it shows how young people can go off the rails if they arent helped by people in the position to help them.



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