Summary:
A field in England is a low budget, black and white,art house film it is about a group of deserters flee from battle through an overgrown field. Captured by an alchemist, the men are forced to help him search to find a hidden treasure that he believes is buried in the field. The film tries to break the Hollywood model of distribution by becoming the first film in the UK to launch simultaneously across all platforms.
How was A Field In England’s release different to typical film releases?
The release is different to the typical releases as it was simultaneously distributed across many platforms on the same day, this would attract more people as they have many places to view the film, so some viewers may go to the cinema to watch this while others would rather sit at home and watch it on DVD.
What are the advantages to releasing the film across all platforms on the same day?
Everyone will have a different ways of accessing the film, either by buying it on DVD, streaming it online, or going to a cinema or theatre. It creates excitement on that day as everyone would want to view it and it reduces piracy and any other illegal ways of watching the film.
What are the disadvantages to this approach?
The drawback is that once the film is released there will be excitement just on that one day and there will be no more left such as people watching it a few months later till the DVD's release of streaming it online.
What target audience would A Field In England be aimed at? Demographics and Psychographics.
For psychographics the main category this film would appeal to is explorers because they set out to seek discovery and love finding out new things. They tend to have a lot of energy, individualized and experienced. The first kinds of people to try out new brands and is usually the younger demographic students such as those in college or uni. This may also appeal to succeeders who seek control and have strong goals. There would be an audience aged 25-30 and above with ABC1 demographic.
Do you think all films in future will be released across all platforms simultaneously in future?
This is possible as social media sites, mostly facebook and Twitter, help contribute to the promotion side of the film helping to create excitement for an earlier release of the film because people may want to view the film as the same time as others, even if they have different ways of doing this such as downloading it online, buying the DVD or actually going to the cinema. This helps reduce the risk of piracy.
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