Wednesday 11 March 2015

Institution research

Distribution 
1) The guide shows that films can be conceived in a variety of ways, these include true life stories, a unique moment of inspiration, an historical figure, and event or a moment in time. The film is about sharing experiences and letting the audience enjoy it, whatever the genre. Also films have the power to inspire and show different emotions to express what the characters are thinking, yet they can't find words for the emotions. The cinema screen allows large audiences to see these films, which is the best opportunity. It was said by Sir Alan Parker that "As a filmmaker, I know only too well that films do not exist for their own sakes... they only exist when 
they are being experienced by an audience."

2) Movies have the power of enriching every aspect of our lives, which amuses us as an
 audience, they influence the music we play the fashion the games  we enjoy. Films have an impact both socially and commercially, this shows their true connection with an audience. It is in the hands of the distributors to deliver the largest audience possible for every film. This is quite hard as in this day and age there is so many other options to be entertained, whether this is online or on television. Digital has ruined the ways in which films are released, promoted and consumed, and it is reshaping the kind of entertainment centre that a modern cinema can be.

3) Distribution is really the highly competitive business when launching films. The distributors challenge is to bring each film to the market by  identifying its audience, considering why they'd go and see it ,estimating the revenue potential across all the formats of its release, persuading exhibitors (cinema operators) to play the film, developing plans and partnerships to build awareness of and interest in the film, aiming to convert as much interest as possible into cinema visits. The film business is product driven, as the films are the reason to someone buying a ticket. 

4) As is the case in most countries, the UK has six major distributors (directly affiliated to the Hollywood studios) and many independent (unaffiliated) distributors who tend to handle films made outside the major studios.

Ill Manors: Funding and production budget
  1. What was the estimated budget for Ill Manors? £100,000
  2. Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors. BBC Films, Revolver Entertainment, Film London Microwave.
  3. How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall? The sky fall budget (150-200 million) has a huge difference with the budget of ill manors, as skyfall is a film of a franchise known world wide and has sequences in many different countries and locations compared to ill mannors 


Film London and Microwave Film
Film London is the capital's film and media agency- sustaining, promoting and developing London as a major international film-making and film cultural capital. This includes all the screen industries based in London - film, television, video, commercials and new interactive media. Film London is one of nine regional screen agencies throughout the United Kingdom. The not-for-profit organisation is supported by the BFI and the Mayor of London. Film London also receives significant support from Arts Council England London and Skill set.

Microwave aims to support bold and surprising cinema that will grow and excite audiences, and contribute positively to an increasingly diverse landscape for British filmWe want to champion diverse and dynamic emerging film making talent, and enable you to make your first features within a fully integrated production environment.









Distributor: Revolver Entertainment

  1. When was Revolver Entertainment created? Revolver entertainment was created in 1967
  2. Revolver Entertainment enjoyed a lot of success with the UK urban drama genre. Find three Revolver films that fit that genre, embed the trailers from YouTube and write about why they were successful. 

This film sket is an urban drama genre as it is similar to ill manors, due to the events that would occur in both movies, this film is successful as it was popular among teenagers around the UK,.  


This film is called The imposter and was successful as it was nominated for a grand jury world documentary prize at the Sundance Film Festival. It won the Filmmakers' award at the HotDoc doc festival in Toronto.



This is another film by Revolver entertainment and it is successful as GASHE.com gave the film a rating of 2 1/2 stars saying, "While the plot is dark and uncomfortable at times, it moves along at a decent pace and the unique use of different lead actors for each story works.




  1. Choose one film distributed by Revolver Entertainment and explain how it compares to Ill Manors (similarities and differences). The movie 'Sket' by revolver entertainment is some what similar to ill manors as they share the same urban genre and they have similar events that take place in the films, and they both involve gangs and crime. However the budget for ill manors (£100,000) is much less than sket (1 million). 
  2. Why did Revolver Entertainment go out of business in 2013? According to senior staff formerly at Revolver, there are also other company-specific financial reasons for the company’s demise, not just the general DVD downturn. One internal email between executives from late last year seen by Screen describes the company’s “cash flow problems” and income being “significantly below that forecast.”
  3. How is new technology changing the way films are being distributed? New technology is changing the way films are distributed as in this day and age, films are easily downloaded over the internet due to piracy and there has been a decrease of people who go to theatres and cinema, as people would rather sit at home and watch movies on their laptops for free rather than going to enjoy them on the big screen.  
Gunslinger

  1. Visit the Gunslinger website and list the three films currently in development (click on theSlate tab). 
  2. Research the Gunslinger/Revolver film Shank. Embed the trailer in your blog and explain how it compares to Ill Manors (similarities and differences). 


The film shank is similar to ill manors as they both have urban genres and they both have similar film budgets. The films are both about gangs, crime and violence. 

Certification
One final aspect of institution is the certificate the film was awarded for exhibition. This is decided by the British Board of Film Classification.
  1. How does the certification process work at the BBFC?
The certification process works when the BBFC reviews the film and decides what certifcate should be given to the film.The BBFC have a criteria that film should follow for it to be a certain age certificate.
  1. Think about the certificate of Ill Manors (18 certificate). What is deemed acceptable for an 18 certificate? What is the difference between a 15 certificate and an 18 certificate?
15 certificate -
 - allows moderate violence
- moderate sexual activities
- Drug taking not banned but should not be promoted.

18 Certificate -
- Allow violence
- Allow sexual activity
- Drug taking allowed but not to be promoted

The major difference is the explicitly of violence/Sexual activities. 
  1. What are the advantages and disadvantages for a film in being given an 18 certificate?
Theres not many advantages but they could be -
- 18 and over can be reformers in which they could be aware of explicit social awareness which they can help youngsters under the age of 18


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